Store levels

Store levels

To encourage sellers to keep improving their operating quality and their customers' shopping experience, and to maintain a fair and reliable cross-border trading environment, the platform runs a store level assessment and management system.

The platform assesses eligible stores based on the seller's operating performance, order fulfilment, customer satisfaction, store credit record and capacity for sustained operation.

A higher level means the store has more stable operating performance on the platform, with the chance to receive more platform promotion resources and exclusive operating benefits.

Levels

• C: Basic store
• B: Rising store
• A: Preferred store
• S: Advanced store
• SS: Outstanding store
• SSS: Flagship store
• 👑: Global Crown strategic merchant

What the level is for

• Basic store operating permissions
• Product promotion resources
• Participation in platform marketing campaigns
• Customer service support
• Exclusive level badge
• Platform guidance for business growth

How to move up

The platform grades stores mainly by the cumulative operating capital invested.

A store's level is assessed from the effective operating capital the seller has actually invested over time. As the business grows and the cumulative operating capital reaches the threshold for a level, the system automatically reassesses the store and raises its level once the upgrade conditions are met.

The higher the level, the more platform benefits the seller enjoys, including more product promotion opportunities, eligibility for marketing campaigns, operating support services and other level-exclusive benefits.

The platform encourages sellers to plan their operating capital sensibly according to their own capacity and actual business needs, and to grow their store's scale and overall competitiveness step by step.